Don Quijote Supermarket Introduction
At that time, convenience stores were only open from 7 a.m. to 11 p.m. The founder noticed that as the store's reputation spread by word of mouth, it became busier even during the late hours, leading him to realize the significance of overnight marketing.
One of the most distinctive features of Don Quijote was inspired by a customer.
Don Quijote operates on three core principles: "Convenience," "Discount," and above all, "Amusement," which set it apart from other retailers. These principles are reflected in the shelves filled from floor to ceiling with products, showcasing their "faces." They are evident in the diverse range of items, from everyday necessities to fun and intriguing products that create excitement. They can also be seen in the "Point of Purchase" signs describing each product and the eye-catching pricing. All these "Amusement" elements create synergy with "Convenience" and "Discount." The genuine joy of shopping is at the heart of Don Quijote's identity, and they remain unwavering in their commitment.
The company’s stores are named after the hero from Miguel de Cervantes' novel, embodying a style that challenges unfair restrictions and conventional norms, boldly and aggressively taking on the traditional retail industry.
Don Quijote Supermarket Information
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